Number of Automotive Products Catalogs Has Doubled in 5 Years
Wednesday, May 9th, 2007Competition continues to heat up in the automotive parts and accessories business.
Our friends at Direct Newsline just reported this astonishing tidbit: the automotive products category was the fastest-growing in the entire catalog industry, based on the number of listings in the National Directory of Catalogs published by Oxbridge Communications. During the last 5 years, the number of automotive titles rose from 261 to 553 (an increase of 112%).
Second and third, in terms of growth of titles, were religious and education products.
Books remain the largest category in number of catalog titles overall, followed by apparel, automotive, education and gardening. Altogether, there are 8,402 catalog listings.
In case you’re interested, I found a press release on Marketwire, which contains a bit more information on the numbers in the various categories.
I would add that this increase is not necessarily a statistically “hard” number, since listing in the Oxbridge book is voluntary and the percentage of catalogers availing themselves of it may have changed. But still…
technorati tags: automotive catalogs, car parts, catalog marketing
