Search Marketing: Video interview with Alan Rimm-Kaufman
Thursday, November 15th, 2007Recently, I was privileged to have been invited to conduct a Customer Acquisition seminar for the Direct Marketing Association in New York (along with Shari Altman). A topic I wanted to cover in some detail is one of my favorite prospecting techniques: paid search — also known as PPC (pay-per-click).
Now, one of the smartest people I know is my good friend Alan Rimm-Kaufman, who also happens to be a leading expert in search engine marketing (his agency, the Rimm-Kaufman Group, handles paid search for a ‘who’s-who’ of internet retailers). Alan kindly allowed me to ask him some questions with a video camera rolling. My seminar participants were keen to hear what Alan had to say, and I hope you’ll find his comments useful, too. Part 1 of the video is about 8 minutes long; part 2 is about 6 minutes.
