Search Marketing: Video interview with Alan Rimm-Kaufman
Recently, I was privileged to have been invited to conduct a Customer Acquisition seminar for the Direct Marketing Association in New York (along with Shari Altman). A topic I wanted to cover in some detail is one of my favorite prospecting techniques: paid search — also known as PPC (pay-per-click).
Now, one of the smartest people I know is my good friend Alan Rimm-Kaufman, who also happens to be a leading expert in search engine marketing (his agency, the Rimm-Kaufman Group, handles paid search for a ‘who’s-who’ of internet retailers). Alan kindly allowed me to ask him some questions with a video camera rolling. My seminar participants were keen to hear what Alan had to say, and I hope you’ll find his comments useful, too. Part 1 of the video is about 8 minutes long; part 2 is about 6 minutes.
November 16th, 2007 at 12:18 am
Hi Mark!
Great to see you around the blogosphere! Welcome!
Anything I can do help, holler.
Shameless plug: if anyone is looking for a direct marketing consultant who’s really been there and who really gets it — big picture strategy as well as tactics — give Mark a call. Your biz will really benefit.
Cheers
Alan
November 18th, 2007 at 4:16 am
[…] Mark wrote an interesting post today on Search Marketing: Video interview with Alan Rimm-KaufmanHere’s a quick excerptNow, one of the smartest people I know is my good friend Alan Rimm-Kaufman, who also happens to be a leading expert in search engine marketing (his agency, the Rimm-Kaufman Group, handles paid search for a ‘who’s-who’ of internet … […]